Featured Project
Taraf – Luxury Abaya Branding & E-Commerce Development
Objective
The campaign execution involved creating diverse, high-quality content, from visually appealing graphics and captivating videos to interactive and informative posts. Through a multi-faceted deployment across various social media channels, we aimed to maximize visibility and engagement while fostering genuine connections with our audience.
To elevate Taraf’s brand as a premium abaya label by creating visually elegant content, building a consistent online presence, and launching a fully functional e-commerce platform for customers across the region.
Define Goals and Audience
- 01. Establish Taraf as a modern yet modest fashion brand with high-quality visuals
- 02. Engage a growing social media audience with curated, lifestyle-oriented content
- 03. Develop a professional online store for convenient and stylish shopping
- 04. Women aged 18–45 who are interested in luxury abayas
- 05. Fashion-forward shoppers in Lebanon, Kuwait, UAE, and GCC countries
- 06. Customers seeking modest wear with a contemporary edge
Creative Direction
We executed a high-end fashion photo shoot that highlighted the detailing, elegance, and versatility of the abayas. The content was designed to blend sophistication with minimalism, aligning with Taraf’s brand identity. For social media, we curated a mix of product showcases, lifestyle images, and styled looks that appeal to fashion-savvy, modest wear audiences.
Additionally, we designed and launched a modern, mobile-friendly e-commerce website—taraf-lb.com—to facilitate effortless browsing, shopping, and checkout for local and regional customers.
Website Design & Development
To bring Taraf’s luxurious abaya collection online, we created a sleek and elegant e-commerce website tailored for fashion-forward users. The site—taraf-lb.com—features a clean, mobile-friendly interface that highlights product details with high-resolution visuals and intuitive navigation. Built to support both browsing and buying, the platform integrates a secure checkout process, category filtering, and easy customer support access. The design aligns with Taraf’s brand values of elegance, modesty, and modern femininity, offering a seamless shopping experience for regional and international customers alike.
Result
The brand saw a noticeable rise in engagement on Instagram and Facebook, with followers responding positively to the clean aesthetic and professional imagery. The photo content helped position Taraf as a refined and trusted abaya brand, contributing to an increase in inquiries and orders. The e-commerce website launch led to successful early sales, and the seamless user experience improved customer satisfaction and online reach.
Clients Type :
Women’s Fashion Brand – Abayas
Services Provided:
Fashion Photography, Social Media Content Creation, E-Commerce Website Development
Date :
April 18, 2025
